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 Auctions can be very effective remarketing tools when
used properly. By their nature, auctions create a sense of
urgency and set a finite date of action. This can be very
motivating to buyers, especially in an active market. Issues
such as timing, location, industry conditions and quality
and quantity of items to be sold are key factors to
consider. We address each of these factors when planning an
auction.
Buyers
In order to expose the auction sale to the greatest number
of qualified buyers a combination of resources is utilized.
We strategically combine trade publication advertising,
local, national and international newspapers, website
advertising, broadcast fax and e-mail, telemarketing and
direct mail brochures to reach potential buyers.
Webcast
Additionally, we utilize the latest in simultaneous webcast
bidding technology in order to attract bidders on a global
basis. Our webcast auction services are facilitated by our
strategic alliance partner Cowan Alexander, LLC.
The service we provide is completely turn-key. Our
experienced staff manages the auction setup; including
merchandising, cataloging, funds collection, computerized
accounting and supervision of the removal of all items sold
at the auction. Most auctions can be completed within a 25
to 40 day time period. Within 20 days after the sale,
clients receive a complete detailed settlement package along
with their proceeds.
Consignments
If you believe an auction sale is the best way to sell your
equipment, but don't have enough of it for a sale of this
nature, ask our staff about the feasibility of consigning
your equipment to an upcoming auction. Consignments can be a
very cost effective way to remarket your surplus assets.
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