Alex Steele, ASA

Alex began his professional appraisal and auction career at GoIndustry Dovebid in 1986. He was promoted to Vice President of Auction Marketing and worked with high profile technology companies such as IBM and Motorola. He later became Director of Appraisal Services for GoIndustry Dovebid’s valuation group, which he ran until 1990. Sensing an entrepreneurial calling, he left GoIndustry Dovebid in 1990 and formed AR International, LLC.

Alex achieved his professional senior designation in Machinery & Technical Specialties in 1988 and has since maintained his accreditation through the American Society of Appraisers (ASA). He has held several officer positions with the San Francisco Bay Area Chapter of the ASA including a term as Chapter President.

Alex has an extensive background in the appraisal, remarketing and litigation support of assets ranging from complex high technology equipment to industrial, commercial machinery and equipment and inventories. He is often called upon for expert witness and litigation support and his work is recognized by major financial institutions across the country. Alex is currently President and a Principal of AR International, LLC.


Brandon Steele, CFA, ASA

Brandon joined AR International in the Fall of 2010 after graduating from San Diego State University with B.S. Degree in Finance (Cum Laude). He is a Chartered Financial Analyst (CFA) and an Accredited Senior Appraiser (ASA) in the Machinery & Technical Specialties discipline.  Brandon is involved in field inspections, appraisal research, auction administration and marketing efforts for the company.

Additionally, Brandon is also planning to use his language skills (conversive in French and Spanish) to expand the company’s global client base in the future. Brandon is also a professional musician as an accomplished jazz and classical pianist.



Shannon Cherimisin

ShannonMay2013Shannon holds the position of Production Director and has completed and passed the ISA’s Core Course in Appraisal Studies. Shannon comes to us from a banking and business background with expertise in accounts management and marketing. She has owned and operated a successful nutritional and health consulting business as well.

Shannon’s current responsibilities include word and data processing, website management, field inspections, appraisal administration and asset remarketing. Shannon has been with AR International since 1998.




Erin Barra

Erin was first introduced to the world of financial advising when she joined the Northwestern Mutual Financial Network as a financial representative. Following her graduation from San Diego State University with a B.S. Degree in Integrated Marketing Communications, she took on an opportunity in product management and marketing. There, she organized and executed tactical marketing strategies for social media platforms, online, and print channels in the competitive and ever evolving gaming consumer packaged goods (CPG) industry from 2013 to 2016.

Exercising her expertise in marketing, Erin is in charge of identifying new avenues of growth and engagement, maintaining all of AR International’s social media, and providing marketing support for auction events.