Auctions can be very effective remarketing tools when used properly. We utilize online auctions that capture and attract local, national, and international attention of potential buyers while at the same time minimizing costs.
By their nature, auctions create a sense of urgency and set a finite date of action. This can be very motivating to buyers, especially in an active market. Issues such as timing, location, industry conditions and quality and quantity of items to be sold are key factors to consider. We address each of these factors when planning an auction.
In order to expose the auction sale to the greatest number of qualified buyers a combination of resources is utilized. We strategically combine trade publication advertising, local, national and international newspapers, website advertising, broadcast fax and e-mail, telemarketing and direct mail brochures to reach potential buyers.
Additionally, we utilize the latest in on-line bidding technology in order to attract and motivate bidders on a global basis. The service we provide is completely turn-key. Our experienced staff manages the auction setup; including merchandising, cataloging, funds collection, computerized accounting and supervision of the removal of all items sold at the auction. Most auctions can be completed within a 25 to 40 day time period. Typically within 10 days after completion the auction sale and removal, clients receive a complete detailed settlement package along with their proceeds.
If you believe an auction sale is the best way to sell your equipment, but don’t have enough of it for a sale of this nature, ask our staff about the feasibility of consigning your equipment to an upcoming auction. Consignments can be a very cost effective way to remarket your surplus assets.